Faster & Cheaper, But is it Better?

The Marketing Research or Insights industry has been very quickly making our product faster and cheaper, while touting loudly that the information we are providing decision makers is also better too. Is it?

Chris Hauck, President at Lynx Research Consulting

For more than 30 years, Chris has honed his research skills across a wide variety of categories - from telecom and IT to consumer packaged goods, hospitality, medical products and consulting.

Undoubtedly influenced by a colorful, exotic upbringing in West Africa, Chris has an almost insatiable desire to continue exploring and stretching his professional range. And this is why he is equally adept at developing a complicated multistage forecasting project or delicately moderating consumers through in-depth conversations about mortality and medicine. 

But his exploration isn’t limited to the world of algorithms, statistics and discussion guides, Chris is equally spirited about taking on new personal challenges. Whether changing to a vegan diet for environmental reasons or finding the best hiking trails in the area, Chris is that rare person who loves his work as much as his play.

He claims “happiness” as his motivator in life and you can see it in how he adores all three of his children (Kali, Spencer and Talulah) and still gets weak-kneed about his wife of 24 years, Jules. Of course, for Chris, ultimate happiness can really only truly be achieved when TCU wins its first College National Championship… which should explain why his blood has a purple hue to it.

Chris earned both a BBA and an MBA from TCU.