Oct
24
8:00 AM08:00
Events
MRE lunch meetings include networking, lunch, and a guest speaker who will discuss a special topic of interest. Look out for individual event details for more information on time, location and speaker topic.
Aug
15
11:30 AM11:30
MRE Meeting: Guest Speaker Kevin Mahler, Research Director at Schmidt Market Research
Emotional Connections and Brand Disruption
This presentation takes the audience on a journey of discovery, following Schmidt’s quest to better understand how non-traditional brand relationship metrics (emotional connections) relate to traditional brand measures, business outcomes, and consumer responses to brand disruptions. Specifically, this is the story of how Schmidt sought to develop a way to measure emotional connections that is predictive of consumer perceptions and behavior.
Bio:
As research director at Schmidt Market Research, Kevin helps to push research results beyond surface-level insights. He has expertise in a wide variety of research topics, particularly focusing on brand measurement, customer satisfaction, customer experience, sales effectiveness and product development.
Kevin’s experience is grounded in an education that includes a bachelor’s degree from Duke University and an MBA from the University of Pittsburgh. He also holds the Professional Researcher Certification from the Insights Association and the Qualtrics Customer Experience Expert Certification. In addition to his work at Schmidt, Kevin teaches graduate and undergraduate marketing classes at the University of Pittsburgh.
MRE Members - Includes admission and lunch
Non-Members - $20, includes admission and lunch
Students - $12.50, includes admission and lunch
May
16
11:30 AM11:30
MRE Meeting: Guest Speaker Jim Whalen - Vice President at Research America
Today, knowing the key fundamentals of quantitative and qualitative are table stakes for researchers. Gone are the days of specializing in just one or the other.
Today’s organizations are competing with one thing: Consumer Insight. The organization’s ability to leverage insight to craft meaningful messages, experiences, and products or services is what will set them apart. Qualitative and quantitative are no longer mutually exclusive. They must work together.
Is this presentation, using a case study as the core content, Jim Whalen will review how qualitative and quantitative can be combined in real-time to offer powerful iteration, deliver value, and create competitive differentiation.
MRE Members - Includes admission and lunch
Non-Members - $20, includes admission and lunch
Students - $12.50, includes admission and lunch
About Jim Whalen
Jim has more than 20 years of expert knowledge providing market research and consulting services to U.S. and global brands. He takes a holistic view of every insight challenge, sharing his depth of knowledge in qualitative and quantitative research. Jim uses empathy, curiosity, and passion to connect client companies to consumers while uncovering game-changing insights into what drives business growth. Jim has helped to develop pioneering methodologies and processes in the field of qual-quant research. His international experience includes work for U.S. based clients throughout North and South America, the Asia-Pacific region and Europe. Jim’s leadership in the market research profession includes serving on Board of the Williams College of Business at Xavier University in Cincinnati.
Mar
7
6:00 PM18:00
MRE Happy Hour: Guest Speaker Pat Grenell, President of Actionable Consumer Insights
The Market Research Exchange of Central Ohio will be hosting an evening Happy Hour Event at the Lextant Offices in downtown Columbus. We encourage everyone to bring a friend to this FREE event to introduce them to the Market Research Exchange. We will have a brief presentation from Pat Grenell, Career Consultant from Lee Hecht Harrison and President of Actionable Insights, on “Building/Advancing Your Marketing Research Career” and plenty of time to eat, drink and network. Registration is required to attend this event.
Feb
15
11:30 AM11:30