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Agenda

MRE Fall Conference
October 24, 2019 | Ross Auditorium at Franklin University
301 E. Rich St. Columbus, OH, 43215

8:00 a.m. - 9:00 a.m. Breakfast & Registration

9:00 a.m. - 9:05 a.m. Welcome

Molly Schmied, MRE President

9:05 a.m. - 9:20 a.m. Update from MRE Trustees

9:20 a.m. - 9:25 a.m. Welcome

Gayle Lloyd, Special Events Director, MRE

9:25 a.m. - 10:10 a.m. The Great Divide

Pam Goodfellow, Sr. Market Research Analyst of Customer Insights & Interactions

Jessica Calaway, Manager or Marketing Loyalty & Advancement

10:10 a.m. - 10:55 a.m. Insights: It’s A Cluttered Environment

Paul Nichols, Director of Market Insights

Abbott Nutrition

10:55 a.m. - 11:10 a.m. Break

11:10 a.m. - 12:00 p.m. Dare to Follow: Mapping Your Customer’s Journey Along The Path to Purchase

Chris Barnes, Chief Product Officer and Managing Director, Financial Services

Nicky Kearny.jpg

Nicky Kearny, Vice President, Qualitative Research

Dawn Slown, Senior Research Director

12:00 p.m. - 12:45 p.m. Lunch and Networking

12:45 p.m. - 1:30 p.m. Market Research Faster & Cheaper, But Is It Better?

Chris Hauck, Partner

Lynx Research Consulting

1:30 p.m. - 2:15 p.m. Market Segmentation in The Digital Age

Hilary Decamp, Chief Research Officer

2:15 p.m. - 3:00 p.m. Leveraging Technology to Better Understand Qualitative Data

Steve Valigosky, Client Services Director

3:00 p.m. WRAP-UP

Molly Schmied