Today, knowing the key fundamentals of quantitative and qualitative are table stakes for researchers. Gone are the days of specializing in just one or the other.

Today’s organizations are competing with one thing: Consumer Insight. The organization’s ability to leverage insight to craft meaningful messages, experiences, and products or services is what will set them apart. Qualitative and quantitative are no longer mutually exclusive. They must work together.

Is this presentation, using a case study as the core content, Jim Whalen will review how qualitative and quantitative can be combined in real-time to offer powerful iteration, deliver value, and create competitive differentiation.

MRE Members - Includes admission and lunch

Non-Members - $20, includes admission and lunch

Students - $12.50, includes admission and lunch

About Jim Whalen

Jim has more than 20 years of expert knowledge providing market research and consulting services to U.S. and global brands.  He takes a holistic view of every insight challenge, sharing his depth of knowledge in qualitative and quantitative research.  Jim uses empathy, curiosity, and passion to connect client companies to consumers while uncovering game-changing insights into what drives business growth.  Jim has helped to develop pioneering  methodologies and processes in the field of qual-quant research.  His international experience includes work for U.S. based clients throughout North and South America, the Asia-Pacific region and Europe.  Jim’s leadership in the market research profession includes serving on Board of the Williams College of Business at Xavier University in Cincinnati.