Insights in a Cluttered Environment
The past five years have seen rapid changes in the context from which businesses operate. Market Insights teams and departments have greater opportunity to influence and guide business, but only if we acknowledge and adjust traditional approaches.
Paul Nichols, Director, Market Insights at Abbott
Paul is Director, Market Insights at Abbott Nutrition, manufacturer of products targeting critical nutritional needs throughout life and the leader in science-based nutrition. There he leads a team of professionals responsible for guiding business decisions leveraging primary market research, competitive intelligence and data/analytics.
Prior to Abbott Nutrition, he was in Market Research at Scotts Miracle-Gro. Paul holds a BA in Public Relations and Marketing from Mount Mercy University, and an MBA with emphasis in Marketing Management from The Ohio State University.
